What changed from v1 →
Pulled all offices, dental chairs, and AI-generated dentists. Every subject is now on a pure white studio backdrop with tight crops — matches the postcard's photography style. Ad #2's reel uses the real Liberty logo as an end bumper. Three new concepts added: multi-generation family, Dr. Gandy (real photo), and Fort Stewart military family.
Revisions of v1 briefed ads
Ad #1 — Grand Opening
Awareness · 10s square video · 1080×1080 · with audio
Headline
Now Open in Hinesville!
Primary copy
A new smile starts here. Liberty Family Dental is now welcoming new patients — warm, modern care right here in Hinesville. Schedule today.
CTA Book Now
Landing libertyfamilydentalga.com
Ad #2 — $99 New Patient Special (with logo end bumper)
Conversion · 10s vertical reel · 1080×1920 · with audio · ends on Liberty logo
Headline
New Patient Special · $99 Exam & X-Rays
Supporting copy
Looking for a new dentist? Take advantage of our Grand Opening Offer and experience personalized care at Liberty Family Dental.
CTA Schedule Today
Note Reel ends on the real Liberty logo — logo passed as end_image reference to Seedance.
Ad #3 — VIP Membership (zoomed family)
Consideration · Static 1080×1080 · 2 variants · 4K source
Headline
No Dental Insurance? · Join our VIP Membership
Main message
Only $29/month. Includes preventive cleanings, exams, and additional member savings.
CTA Learn More
New concepts added
Ad #4 — Multi-Generation Family
Consideration · Static 1080×1080 · 2 variants · echoes postcard line "Every age, all in one place"
Headline
Every age. All in one place.
Main message
From your grandkids' first checkup to your own — Liberty Family Dental cares for every generation of your family under one roof.
CTA Book Your Family
Ad #5 — Meet Dr. Gandy (real photo, animated)
Trust · 10s vertical reel · 1080×1920 · with audio · uses Dr. Gandy's actual photo
Headline
Meet Dr. David Gandy
Main message
Your new hometown dentist. Now welcoming patients at Liberty Family Dental in Hinesville.
CTA Schedule with Dr. Gandy
Note Generated from his actual portrait — Seedance identity-preserved animation. No AI face fabrication.
Ad #6 — Fort Stewart Military Family
Awareness · 10s vertical reel · 1080×1920 · with audio · targets military households
Headline
Welcome home. New smiles start here.
Main message
Liberty Family Dental proudly welcomes Fort Stewart families. Convenient scheduling, VIP membership plan for uninsured, and easy relocation-friendly appointments.
CTA Book Your Family's First Visit
Targeting Meta interest = US Military + Hinesville/Fort Stewart 10-mile radius. Consider TRICARE / United Concordia messaging if accepted.